Is Adele Unbeatable At the Grammys?

Posted December 5, 2011 by J Matthew Cobb in Features

Is Adele the one to beat at the upcoming Grammy party? Everyone’s talking…and some are in panic of a second British invasion

The conversation is on since the Grammy nominations are now out in the open. Everyone’s still pouting over the absence of Latin and ethnic categories this time around and Kanye West’s snub for Album of the Year. But the real dialogue now surfaces over the potential sweep that may become a reality at the 54th annual party of the Grammy Awards in February.

Even though Kanye West whipped up a hefty seven nominations, more than any other contender, Adele looks like the unbeatable champion to snag the most trophies. Even analysts, music pros and other nominees are sounding off on Adele’s big chances of victory.

In a recent article posted by CNN, Bruno Mars, who is also nominated for Album of the Year, is crying over his battle with the Brit singer. “She’s the coolest, most down-to-earth woman, and of course she has a voice like an angel and her album is incredible,” Mars said. “Damn it, why am I up against Adele?!”

Country singer Jason Aldean also expressed his sympathies for “anybody who has to go up against Adele.” He admitted, “I was actually hoping that if we did get a nomination, it wouldn’t be any category with her in it.” He got his wishes. Lucikly he’s nominated in categories that doesn’t include Adele.

Much of the buzz surrounds the mere fact that the Academy is usually attracted to artists who doesn’t use lots of gimmicks to make their arstistic statements. Spin magazine editor-in-chief Steve Kandell believes Adele is a unique artist that “good as what she does,” despte the fact that she’s just as popular than her talents and abilities. Her sophomore album, 21, is stil the No. 1 best-selling album of 2011 and is also praised universally by critics.

Billboard editorial director Bill Werde echoed that same refrain. “What the Grammy voters tend to love are albums that are both critically successful and commercially successful, and she is an arrow in the heart of that bull’s-eye this year. … It’s like Adele and everyone else when it comes to sales, and at the same time, she did it with an album that’s incredible.”

But Kanye West might be the one to challenge Adele in some of the categories. Although the album sold modestly, critics universally praised My Beautiful Dark Twisted Fantasy as his masterpiece album. Also, Bruno Mars, in some of the song categories, could also be a thorn in Adele’s side, with his chart-topping single “Grenade” facing in two of the top categories. And English alt-rock band Mumford & Sons has also endured the praises of all-across-the-globe acclaim from critics and fans for their Sigh No More LP, much like last year’s underdogs Arcade Fire who walked away with the Best Album trophy for their The Suburbs album. They could also win the favor of the Grammy’s voting body. “To be honest, I’m expecting it to be a big night for Adele,” Werde said. “(But) it’s in the voters’ hands, and if I’ve learned one thing about predicting Grammy votes over the last 10 years, it’s that no one is particularly good at it.”

To see the full list of nominations for the 54th annual Grammy Awards, go to:

So what do you think?
Clean sweep for Adele?
Or is it all just the hype for the underdog?
Speak your thoughts.

About the Author

J Matthew Cobb

Managing editor of HiFi Magazine


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