Mark Ronson & the Business Intl: Bang Bang Bang
Vintage frames, Japanese pop layouts provide an absorbing and entertaining background for Mark Ronson’s concept video
With the ’80’s electro-pop highlighting Mark Ronson’s single “Bang Bang Bang”, the UK DJ/producer uses his creative bug to whip up a “Power Rangers-meets-Ed Sullivan-esque TV” palette for its companion music video. The song features vocal support from Q-Tip and Amanda Warner of electronic duo MNDR. When Q-Tip jumps into the picture, providing his “Vibrant Thing” skills, he appears in a black suit and with back-in-the-day black glasses. Warner adds her sexy vocals to the mix while using Gwen Stefani attitude. The infamous French-laden hook (“je-te-plumerai-la”) of the song is displayed at the bottom of the screen like a VH1 ‘Pop-Up Video’ excerpt, but is still in need of that English translation. Ronson plays his role as the magical maestro; whipping up the fuzzy synths like a mad scientist at work. on the. Despite all the futuristic effects, much of the video feels like a time portal set back to the early years of MTV. The opening 10-second commercial and the closing segment containing a John McEnroe-look-a-like feuding on a U.S. Open court creates that celebration of nostalgia. Those able to remember those golden years, when music videos were considered a valuable work of art which provided additional layers to the lyrical storyline, will just get a jolt of fulfillment in its entertainment value…even if some of its elements are still open for interpretation.
J MATTHEW COBB
