Justin Bieber feat. Nicki Minaj: Beauty and a Beat

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Posted November 7, 2012 by in
justinbieber-video-01-header

Rating

Overall
 
 
 
 
 

2.5/ 5

Details

 
 
Songwriter: , , ,
 
Cast: ,
 
Genre: Pop, electro-pop
 
Producer: Max Martin, Zedd
 
Director: Justin Bieber
 
Time: 4:53
 

Pros:

Looks like cool fun in the summertime
 

Cons:

Besides a few lyric and coming of age stumbles, Bieber's camera angles leans too far on low budget
 

A teen pop star’s first real expedition into adulthood looks a little wet, a little awkward

by J Matthew Cobb
Full Article

A teen pop star’s first real expedition into adulthood looks a little wet, a little awkward

There’s a strange unsettling irony in watching a pre-adult taking his first spin at Miami partylife in the music video for “Beauty and a Beat,” but these are the very early stages of Bieber, now 18, taking on adulthood. And there’s nothing more in Hollywood that feels like the ultimate coming-of-age bar mitzvah than watching a kid glory in a pool party. “We gonna party like its 3012 tonight,” he sings as he awkwardly pulls off his best End-of-the-World pickup line.

Once you get past that level of uncomfortably (if you have any at all), there’s the lackluster Blair Witch Project cinematography that attempts to create the chasing scene in !!!’s 2010 cool concept vid “Jamie, My Intentions Are Bass.” He takes the waterproof camera through a cool-blue maze of water dives and high-end pool designs, while showing off an endless mob of Facebook and Twitter friends.

Halfway into the set, Nicki Minaj – dressed in pink ballerina drag – emerges on the banks of the massive party pool with her best comical lines: “Justin Bieber, you know I’mma hit ‘em with the ether/Buns out, weiner/But I gotta keep an eye out for Selen-er.” (a slick reference to Bieber’s girlfriend Selena Gomez). There’s a casual flirt here and there between the two Top 40 freshmen, but Bieber is more entertained by the beat than he is the beauty (or his army of dancey beauties behind him). Thankfully, the Grey Goose is nowhere in sight. We don’t wanna blame the bad camera shots on the alcohol.

 


About the Author

J Matthew Cobb

Managing editor of HiFi Magazine


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