The Backlash of Attacking a Child of Destiny

Posted February 6, 2013 by J Matthew Cobb in Features

Twitter beef initiated by R&B singer Keyshia Cole on Michelle Williams turns into double quarter pounder with no cheese

Keyshia, can you handle it? ‘Cause I don’t think you’re ready for this…beef.

People hungry for fame and attention have a major fixation with Twitter. It’s the perfect place to start a viral fire.

And all while Beyoncé and her play sisters – Kelly Rowland and Michelle Williams – were rocking the halftime stage with “Bootylicious,” “Independent Women” and a quick sample of Beyonce’s mega-hit “Single Ladies (Put a Ring On It),” R&B singer Keyshia Cole took it upon herself to crash the big party. With a match.

“F–k that shit up then Beyonce! Bad bitch central,” Cole wrote. “I think I was frightened to blink for a sec. Then Michelle sung and woke my ass up from my daze! She always f–king the groove up.”


Don’t believe the press? Read it for yourself.












Key Key tried to make amends, but that didn’t come off well:







The focus on the Cole v. Williams beef generated plenty of outrage. Fans of Beyoncé,, Destiny’s Child and those with a very good memory of Cole’s past mistakes rushed to Twitter to blast her on her poor decision making. Instagram was lit up with Photoshoppy images, while video rants posted on YouTube kept the conversation going. By the way, the Destiny’s Child reunion must have triggered alot of positive feedback, because record sales for Destiny’s Child products rose 600 percent right after their Super Bowl performance. Those sales also include the group’s brand-new Love Songs compilation, which contains a new recording, “Nuclear.”

Instagram mashup of Keyshia Cole and Beyonce. Publisher unknown.

It seems like the R&B world hasn’t forgotten her one-time stint with gospel. Right after she rose to the top of the R&B charts with “Love,” Cole appeared at an Easter service held at City of Refuge Church in Gardena, California. She was asked to sing an impromptu version of a gospel song and she choose “His Eye Is on the Sparrow.” The holy experience quickly derailed as her a capella performance fell on its face. The ear-bursting presentation was published on YouTube and became the laughing stock for Cole for many years. She has since redeemed herself with better performances – one in particular  her tribute to Ron Isley at the Soul Train Music Awards. But on the day of Super Bowl XLVII,  her past came back to her haunt her.

One YouTube blogger, Tachina Danielle, went down the route of Tyler Perry tomfoolery to post a Comic View-style rant about Cole’s Twitter rage. And of course, it was hilarious. The video, posted on February 5, has already been viewed 1,509 times.

Michelle Williams has taken the high road and has not responded to the Keyshia Cole debacle. She’s probably got better things to do. Like cashing this week’s royalty checks. In the words of Tachina’s Inny Tone: Ching—ching!

So what do you think?
Was Keyshia Cole out of line?
Share your thoughts. 

About the Author

J Matthew Cobb

Managing editor of HiFi Magazine


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